Qualitative (or psychological) information

 

for example, knowing whether large segments of your audience are interested in fitness and wellness as well, as it can help guide your future content creation and partnerships.

Priorities . Ask people who match your target audience to find out what is most important to them about your business. For example, if you are a B2B software company, knowing that your target audience appreciates competitively priced customer support is very valuable information

Identify your goals and the tools you will need

Your marketing goals should always be linked to the core business goals. For example, if your business goal is to increase your online income by 20%, your marketing goal might be to generate 50% more leads from the website compared to last year to contribute. to this success.

Whatever your overall goal is, you need to know how to measure it and, more importantly, be able to measure it (for example, having the richtig agentur picasso in place to do it). How you measure the effectiveness of your digital strategy will be different for each business and will depend on your goals, but it is essential to make sure that you are able to do so, as these are the metrics that will help you adjust your strategy. in the future.