5 ideas to boost your business development in 2020
For all companies, business development remains one of the most important levers. That is why many of them focus mainly on this point. What needs to be done for business development is to develop a methodical and practical approach.
The definition of a good business strategy and marketing analysis
The development of a marketing and commercial strategy allows to give more visibility and notoriety to a company, to be in adequacy with the market on which it wishes to operate, therefore a commercial development.
A commercial strategy must therefore precede a market study. By obtaining reliable and precise data, you will be able to identify what are the trends and players in the market, which offer is the most suitable and which could generate sustainable and beneficial growth for the company or the brand.
The main thing is to understand them well, because the better you know your targets and your prospects, the more you will have the ability to meet their needs. You should also be careful: the market and consumer behavior are never constant . Tastes can change.
This is why you must encourage your salespeople and your employees to send you the new information they collect.
An information feedback system is therefore necessary.
To develop markets, marketing analysis involves researching information on the internet. If you have a database and panels on your prospects, now is the time to highlight them. To monitor your competition, do a watch.
Development of the marketing and sales plan
The marketing and business plan is preferably correlated with the business strategy. More precisely, it is about a judicious positioning of your offer. To set it up, you need to have the right sales tools like company brochures, a solid sales pitch .
In addition, you must develop a commercial prospecting plan where you will integrate phone calls, emailing campaigns, visits to your points of sale, a communication plan, whether media and non-media. As far as possible, you should also animate your distribution networks. It is also another way of promoting its commercial development .
Good training for employees
The skills of your staff, your salespeople and your collaborators are a guarantee of commercial development, whether in the context of time management, conflict management, written and oral communication for example.
An effective team will ensure important sales and help you outperform your competition. A good salesperson must train, practice continuously to continue to be operational. It's up to you to see which side you need to reinforce the most with your employees.
The expert must therefore transfer his skills through progressive marketing supervision over a determined period of time. The team must then be complete so that the commercial objectives are amply formalized on a marketing plan.
Developing the managerial skills of marketing teams is also an important aspect. It is therefore necessary to ensure that the latter have specific individual objectives, in terms of quality and quantity.
Regular meetings and reports should be held during which the teams will outline and present their action plans. For its part, general management must assess performance during individual interviews with team members.
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